The Deal The German online recommerce leader momox GmbH secures a cash and media-for-equity investment by German Media Pool GmbH. IEG acted as exclusive financial advisor to momox. During the transaction IEG was responsible for the valuation of the company, preparation of the selling documentation, management and coordination of the due diligence process, management and coordination of negotiations.

The Partners momox is the leading German online recommerce company for pre-owned books, CDs, Blu-rays, DVDs, games, fashion and consumer electronics. GMPVC German Media Pool GmbH is Germany’s leading independent media-for-equity investor and enables young companies to create rapid awareness for their products and services via advertising. GMPVC works together with its partners N24, REGIOCAST, RTL II and Wall AG to implement coverage-efficient cross media advertising campaigns for its portfolio companies, consisting of TV, radio and out-of-home advertising.

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