The Deal The Norwegian software group Opera takes over the Hamburg-based mobile marketing company Apprupt. IEG -Investment Banking Group acted as co-advisor to apprupt.

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The Partners Since 2016 Opera Mediaworks is AdColony. The reason for the renaming is the sale of the opera browser to a Chinese consortium of companies. AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally. With a mission to elevate the state of mobile advertising by focusing on the highest quality consumer experiences that deliver outcomes for brands and publishers on today’s most popular apps and sites, AdColony is trusted by Fortune 500 brands and more than 90% of the world’s top grossing mobile publishers. apprupt is the mobile advertising expert for Germany, Austria and Switzerland. apprupt provides advertisers value-driven and emotive branding advertising formats for the high-profile promotion of product and brand messages.

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The Perspective According to Opera Mediaworks CEO Mahi de Silva, Germany is an important and fast-growing market for mobile advertising. "By integrating Apprupt into our platform, we can increase our reach in this important area."

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