Gamble Star
The Deal The state government of Saxony-Anhalt in its cabinet meeting on 21 May 2013 has awarded the permission for the license to operate casinos in the state of Saxony-Anhalt to the Merkur Spielbanken Sachsen-Anhalt GmbH & Co. KG. IEG acted as advsior of Gauselmann Gruppe in relation to the tender offer for the casino licenses in the German state of Saxony-Anhalt. The tasks entailed: Support in expression of interest, support in preparation of the extensive offer, including business plan/profitability analyses, compilation of benchmarks, scenario analyses, support in preparing offer documents, process management, complete redesign of the casinos required („green field“).
The Client The Gauselmann Group has been active in the casino sector since 2013. The Gauselmann Group is a family-run, internationally active group of companies in the gaming industry, founded in 1957 by Paul Gauselmann. The company develops, produces and sells slot machines with and without a chance to win as well as money management systems, operates a chain of amusement arcades and is also active in the areas of sports betting, online gaming, financial services and casinos.
The Perspective As the licence was granted in 2013, the company is permitted to operate two casinos and four slot machine arcades in Saxony-Anhalt. The Gauselmann Group can therevy strengthen their market position in Germany.
