The Deal Edipresse Polska Acquires Polish Internet Group Pomocni. IEG - Investment Banking Group has acted as exclusive financial advisor to Edipresse during the acquisition of a leading Polish online media platform with the target group women, on behalf of the Swiss publishing group Edipresse. During the transaction process, IEG as handling the process management, target search, approach of potential sellers (VC funds), management of the due diligence process incl. external consultants as well as the negotiation up to the closing.

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The Partners Edipresse Polska is the second largest publisher of magazines and leading Polish special interest publisher for women and families. With 2.7 million unique users and 45 million page views per month, Edipresse’s online activities already belong
to the leading internet offers in Poland. Edi:Net, which pools Edipresse’s online activities, comprises lifestyle, women and parent portals, i.e. Wizaz.pl, Polki.pl and Babyonline.pl. Pomocni.pl was initiated in 2008 by Team Europe Venture and today operates
five online marketplaces for services ranging from babysitting (Nania.pl), care of elderly people (OpiekaSeniora.pl), pet care (OpiekaZwierzat.pl), daily help (PomoceDomowe.pl) to renovations (Remontuj.pl).

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The Perspective With the acquisition of 88% in Pomocni.pl from Point Nine Capital, bmp and the founders, Edipresse strengthens its online activities in Poland and takes another step towards developing Edi:Net to the leading Internet portal for women and families.

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